Friday, January 06, 2012

The Daily Telegraph?!?

So how did I find myself with The Daily Telegraph on my phone? Here were my choices: Financial Times (6 pounds a week); The Times (2 pounds a week but an unusable registration process & a poor layout); The Guardian (I Am Not A Teacher); or The Telegraph (2 pounds a week and acquired painlessly via Amazon Kindle).

Perhaps I've suddenly become an old person :-)

Was it smart of The Telegraph to use the Kindle as its channel to market? They lose direct control of their smartphone customers - Amazon has the credit card numbers and customer data - but they surf Amazon's remarkable market penetration and ease-of-use. I reckon they're right.